Work Experience
With over 4+ years of experience in marketing roles, I've had the privilege of working in the B2B world at start-ups with fewer than 5 employees to mid-size organizations with over 100 employees. Working across industries including advertising services, financial services, and telecommunications, I'm a 360 marketer who is multifaceted in various areas of marketing including but not limited to community building, campaign management, website management, email strategy and coordination, eCommerce, Amazon, graphic design, copywriting, SEO, SEM, and event coordination.
Algo Communication Products
Feb 2023 - Current
Overview: Founded in 1968, Algo is a telecommunications company that develops, designs, and manufactures network-based IP audio and video communication products for integration with VoIP Unified Communication (UC) and mass notification software platforms, including IP speakers, IP paging adapters, IP intercoms, and more. From Marketing Coordinator to Digital Marketing Specialist and now Growth Marketing Manager in just under 2 years, my career at Algo has been nothing short of amazing. During my time at Algo, the company has experienced 25% growth, increased the workforce by 30%, and expanded internationally. Below are some of my key achievements.
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PARTNER PROGRAM
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Built the Algo Partner Program from onboarding and training to authorization, resulting in a group of 127 Authorized Integrators
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Launched the company's first-ever Learning Management System in May, resulting in 50+ certified users within the first 2 months
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WEBSITE
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Generated ~50 leads per month who are engaged in registering projects, applying to the Partner Program, and requesting pre-sale support
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Generated 200+ engaged BOFU leads within 1 year by creating an initiative prompting users to register their interest and receive advanced notice of new product launches
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Newsletter subscribers grew by ~34% between 2024 - 2025, with an average open rate of 29% and average CTR of 10%​​
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OTHER
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Created integrated campaign strategy, managing 5+ campaigns per quarter
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Interviewed 20+ candidates and supported decision-making for 4 new roles on the marketing team including Events Coordinator, Partner Program Coordinator, Digital Content Specialist, and Marketing Communications Specialist
Webby360 Marketing Solutions
Jul 2022 - Jun 2023
Overview: I worked with a digital marketing solutions provider that offered search engine optimization, social media, brand management, digital marketing, and website development for small businesses. As a Marketing Generalist, I managed client relations by supporting them with their content strategy, social listening and community management, conducting quality assurance testing on their websites, and tracking our budget. ​​Below are some of my key achievements. ​
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WEBSITE
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Managed SEO and content strategy for 3 clients by conducting relevant keyword research, brainstorming blog ideas, and creating monthly content schedules​​​
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Regularly identified, solved, and monitored issues for various websites including functionality, design, copy, and backend issues found in site audit and backlink audit reports​​
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Conducted competitive research for clients to assess rivals' domain positions, find untapped backlink opportunities, and compete against their top pages and keyword rankings
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Built various resources, including sales presentations, content checklist, sales outreach templates, and financial budgeting records
Versapay
Jan 2021 - Aug 2021
Overview: Versapay is a B2B SaaS company in the fintech industry making B2B payments easier through accounts receivable automation. As a Demand Generation Marketing Associate, I developed and monitored various campaigns, produced high-quality graphics, conducted A/B testing for paid ads, created employee training resources, and regularly assessed the budget to generate marketing qualified leads. ​​Below are some of my key achievements.
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Developed and monitored over 13 demand generation campaigns and regularly assessed the budget to generate marketing qualified leads which influenced $1.2 million in pipeline
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Designed relevant and creative graphics reaching 84% of the target market
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Built a streamlined and metrics-driven A/B testing process, provided actionable results to optimize display advertisements, and surpassed industry average CTR of 0.06% at 1.14%
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Collaborated on multiple projects in a team-based environment including webinar promotion and a customer loyalty program that I initiated which earned 30% participation and positive testimonials​